The Factory Blog

Reddit: the front page of the internet. Who wouldn’t want to run an ad on the front page of the internet, right? Well, probably most people actually. And definitely not us—we aren’t a cartoon...

In another episode of the Factory Publishing Company’s tool exploration, we have used a handful of different landing page (or A/B Testing) platforms to optimize our campaign and conversion funnels for different promotions. And...

At Factory, we’re often moving in a few different directions—making decisions and creating a strategy for multiple projects and multiple platforms at a time. It’s easy to get lost amongst the sea of things...

A while back, we tested a promotional technique while working with some old friends of ours from Paleo Plan. We were selling a guide that their users would be interested in, so we had a custom...

As a scrappy, remote team here at Factory, we wanted to instill some sense of order and organization from the start. First order of business? Find a collaborative tool that would keep all of...